What is Service Area Business?
TL;DR
A Service Area Business (SAB) is a business that delivers services to customers at their locations rather than serving customers at a physical address.
Definition
A Service Area Business (SAB) is a business that delivers services to customers at their locations rather than serving customers at a physical address. Plumbers, electricians, mobile groomers, and landscapers are common examples.
Why It Matters
Service area businesses face unique local SEO challenges. They cannot list a public address on Google Business Profile (they can only list their service area). Optimizing for multiple service areas requires careful strategy, location pages, and citation management.
Examples
- A plumber who serves Edmonton and surrounding areas listing those cities as their service area on Google Business Profile
- An HVAC company creating individual location pages for each city they serve
Frequently Asked Questions
How should a service area business handle local SEO?
List your service areas on Google Business Profile (do not use your home address as a public address). Create dedicated location pages for each city you serve. Build citations that list your service area. Accumulate reviews from customers in each service area.
