Definition
What is revenue operations (RevOps)?
Revenue operations, or RevOps, is the alignment of sales, marketing, and systems into one revenue engine - shared data, a clean CRM, a designed funnel, and measurable workflows that remove manual bottlenecks. Instead of sales and marketing running on separate tools and metrics, RevOps unifies them so every stage of the pipeline is measurable and scalable. Velakova builds the RevOps infrastructure - CRM, funnel, and pipeline - so every stage of revenue is measurable and repeatable.
What We Do
Aligned revenue systems that actually convert.
Revenue Operations
Sales and marketing alignment, funnel architecture, CRM optimization, and pipeline design built to scale.
Market Intelligence
Competitor analysis, market positioning, and customer research that gives your team real strategic direction.
Marketing Systems
Demand generation systems, campaign infrastructure, and marketing workflows that generate consistent leads.
CRM Optimization
CRM setup, cleanup, and configuration - pipelines, automations, and reporting built so the system works for your team, not against it.
Pipeline & Forecasting
Pipeline design, deal-stage definition, conversion tracking, and revenue forecasting you can actually trust.
Need automation? AI workflow automation - lead routing, follow-up, reporting - lives in our dedicated build service.
Explore AI Workflow AutomationDeliverables
The work is tangible. The results are measurable.
RevOps engagements produce real strategy documents, configured systems, and measurable growth infrastructure - not slide decks that gather dust.
Investment: $2,000-$8,000
Scoped per engagement. Project-based or retainer available.
FAQ
Frequently asked questions
What's the difference between RevOps and marketing?
Marketing generates demand. RevOps builds the system that captures, tracks, and converts it - CRM, funnel, pipeline, and alignment - and unifies sales and marketing on shared data. Need help with marketing execution? See Fractional Marketing.
How much does revenue operations consulting cost?
Velakova RevOps engagements run $2,000-$8,000, scoped per engagement, available project-based or on retainer.
What's the difference between RevOps and AI workflow automation?
RevOps builds the revenue system - CRM, funnel, pipeline, and alignment. AI workflow automation builds the AI-powered automations that run inside it. Start here for the revenue infrastructure; for automations, see AI Workflow Automation.
What CRMs do you work with?
Velakova optimizes and configures CRMs including pipeline design, automation, and reporting, built around how your team actually works.