Definition
What is brand identity?
Brand identity is the complete system that makes a business recognizable and trusted - logo, colour, typography, voice, and messaging, documented so they stay consistent everywhere. It's not just a logo; it's the rules and assets that let a business look and sound the same across a website, social, print, and sales materials. Velakova builds identity from discovery - audience, competitors, positioning - so the result reflects the actual business rather than a template.
Our Services
A brand that earns trust before you say a word.
Visual Identity
Logo design, colour palette, typography system, and brand marks built to work across all mediums.
Messaging Framework
Brand voice, positioning statement, tagline, and core messaging that tells your story consistently.
Brand Guidelines
A complete brand guide your team and vendors can follow so the brand stays consistent as you scale.
Every Project Includes
Not just a logo. A complete identity system.
We start with discovery - understanding your audience, competitors, and positioning before we put pen to paper. The result is a brand that reflects your actual business, not a template.
Pricing
Start with what you need. Add to it later.
Brand Foundation
from $500
Logo, colours, typography, and a one-page brand guide. Everything to start.
Full Brand Identity
from $995
Complete visual identity + messaging framework + brand guidelines. Production-ready.
Brand + Website
From $1,495
Brand identity built and executed directly into your new Velakova website.
Learn more →FAQ
Frequently asked questions
How much does brand identity design cost?
Velakova brand packages start from $500 for Brand Foundation (logo, colours, typography, one-page guide), from $995 for Full Brand Identity with messaging and guidelines, and from $1,495 for brand plus website.
How many logo concepts do I get?
Full projects include three logo concepts plus revisions.
What's the difference between a logo and a brand identity?
A logo is one mark. A brand identity is the full system - logo, colour, typography, voice, messaging, and the guidelines that keep them consistent everywhere.
Do you build the website too?
Yes. The Brand + Website package executes your new identity directly into a custom Velakova site.