What is fractional marketing?
Fractional marketing is an experienced marketing function delivered on demand - strategy plus execution - without hiring a full-time marketing team or agency retainer. Instead of a monthly report on what could be done, you get the work done: local SEO, landing pages, and campaigns built and shipped.
Velakova runs fractional marketing as project-based, revenue-focused engagements with the manual work handled directly, so growth comes from published assets and live campaigns, not slide decks.
Marketing that generates revenue.
Not reports.
Most marketing engagements hand you a strategy and a dashboard. We do the work. Every engagement produces published, revenue-generating assets - not a plan you have to execute yourself.
Local SEO & Visibility
Get found by customers searching in your city. Local search optimization, Google Business, and location-targeted content that drives foot traffic and inbound leads.
Landing Page Strategy
Conversion-focused landing pages built and optimized for your highest-value offers and ad campaigns - so paid traffic converts instead of bouncing.
Campaign Execution
Demand generation, paid and organic campaigns, and the manual production behind them. Built, launched, and managed.
How the SEO gets delivered
Fractional marketing engagements can plug into two purpose-built Velakova products:
Content Engine
A custom-built local SEO content platform for your business. 150 researched high-intent topics turned into branded, ready-to-publish blogs, social posts, and stories.
Learn about Content EngineAI Authority (AEO/GEO)
Optimization built solely to get your business recognized and recommended by AI models (ChatGPT, Claude, Gemini, Perplexity).
Learn about AI AuthorityFractional Marketing is the strategy and manual execution. Content Engine is the SEO content platform. AI Authority is the AI-model optimization. Use one or all three.
What you get
- Local SEO strategy & implementation
- Landing page design & conversion optimization
- Campaign build and management (paid + organic)
- Revenue-focused content production
- Google Business & local listing optimization
- Monthly execution - real work shipped, not status reports
Scoped per engagement. Project-based, revenue-focused.
Frequently Asked Questions
What's the difference between fractional marketing and a marketing agency?
An agency typically bills a retainer for strategy and reports. Fractional marketing delivers the strategy and does the manual execution - landing pages, SEO, campaigns - as project-based work focused on revenue.
Is this project-based or a retainer?
Project-based. Scoped per engagement around specific revenue goals, not an open-ended monthly retainer.
Do you focus on local marketing?
Yes. Engagements are local-first - local SEO, location-targeted landing pages, and campaigns built to drive customers in your city.
What's the difference between this and Revenue Operations?
Revenue Operations builds internal systems - CRM, pipeline, funnel. Fractional Marketing runs the outward-facing marketing function - SEO, landing pages, campaigns.
How does this relate to Content Engine and AI Authority?
Content Engine is a custom SEO content platform. AI Authority optimizes you for AI models. Fractional Marketing is the strategy and hands-on execution that can use both.