What is sales development?
Sales development is the work of building and implementing the systems that turn leads into consistent revenue - the CRM, pipeline, process, and playbooks a sales team runs on. It's not motivation or generic coaching; it's infrastructure. Velakova sets up and implements your sales stack - CRM configuration, pipeline stages, lead scoring, dashboards - then documents the process and playbooks so the system runs the same way every time, regardless of who's selling.
We build the sales machine - and set it up.
Sales Systems & CRM
CRM selection, setup, and full implementation - pipeline stages, deal tracking, lead scoring, automation, and sales dashboards configured to how you actually sell.
Sales Process & Operations
Sales process design, sales operations setup, pipeline architecture, and forecasting systems that make revenue measurable and repeatable.
Playbooks & Enablement
Sales playbooks, scripts, objection-handling frameworks, and proposal templates - plus training to get your team running the system.
What we set up and implement
Stop winging it. Build a machine.
Sales Development is for teams generating leads but not closing consistently - or founders still doing all the selling. We build and implement the infrastructure so revenue doesn't depend on any one person.
How this relates to Revenue Operations
Sales Development sets up the sales-specific stack - CRM, pipeline, sales dashboards. Revenue Operations aligns the full revenue engine across marketing and sales, including lead scoring alignment, funnel analytics, and marketing-sales handoff.
Learn more about Revenue Operations →If you need the sales system built, start here. If you need marketing and sales unified across the full funnel, see Revenue Operations.
Frequently asked questions
Do you actually set up the CRM or just advise on it?
We set it up and implement it - pipeline stages, deal tracking, lead scoring, automation, and dashboards - configured to how you sell. Not a recommendation document.
Which CRMs do you work with?
We configure and implement across common CRMs, building pipeline architecture, automation, and reporting around your sales process.
What's the difference between this and Revenue Operations?
Sales Development sets up the sales-specific stack - CRM, pipeline, sales dashboards. Revenue Operations aligns the full revenue engine across marketing and sales. If you need the sales system built, start here; if you need marketing and sales unified, see Revenue Operations.
Is this coaching or systems?
Systems-first. We build and implement the infrastructure; training and coaching support adoption of what we built.